Latest Episode : 2025/5/19 delivery
"Shopper Mieru" and "Beacon Bank AD" by unerry
"Location Data Solutions Catalog" is a tool that covers the location data business.
https://www.lbmajapan.com/catalog
The LBMA Japan website lists a wide range of services offered by member companies.
This time, we will introduce "Shopper Mieru," which visualizes actual trade areas based on store visit measurements, market share comparisons with competing stores, attributes of customers, and detailed behavioral preferences. We will also learn about "Beacon Bank AD," an advertising solution that uses 420 million digital twin IDs to directly approach insights and target users. What is unerry's concierge service, which encourages action based on real behavioral big data?
Speaker:
Mikihisa Kuwata, Sales Team, unerry Inc.
Season 3: Archived Episodes:
Season 2: Archived Episodes:
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Location Weekly Japan is a podcast run by LBMA Japan (Location Business & Marketing Japan), a general incorporated association that promotes business marketing services using location data. Every week, we interview management and business personnel from member companies, introduce the latest examples of location data usage, and share notable events around the world, as well as behind-the-scenes stories that can only be heard here.
As we are an organization with many IT-related members, you will hear a lot of foreign words, but in this podcast we will introduce examples of how location data is being used in a way that is as easy to understand as possible, so please feel free to listen.
MC: Kuniyuki Kawashima (Representative Director of LBMA Japan)
Updated every Monday.