Latest Episode : 2026/7/21 delivery
A New Era Unleashed by TV Metadata x AI – M-Data's Vision for "Proper Data Utilization" and AI Agent Concept
We welcomed M-Data Co., Ltd., which is celebrating its 20th anniversary, as our guest to discuss the potential of the TV metadata it provides and examples of its use. Based on highly accurate structured metadata of TV programs, commercials, products, people, companies, and tourist destinations, they will introduce their efforts to create new value in a wide range of fields, including marketing, advertising, tourism promotion, and local government policies. We also delved into the importance of data infrastructure in anticipation of the era of AI generation and AI agents, as well as the importance of creating data with quality guaranteed by human hands. This episode explores the future of how highly reliable data will support AI and business going forward.
Speaker：Hiroyasu Taguchi, Executive Officer / Business Development Manager, Data Marketing Department, M-Data Co., Ltd.
Masaki Nishio, Account Executive ②
Season 4: Archived Episodes:
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Location Weekly Japan is a podcast run by LBMA Japan (Location Business & Marketing Japan), a general incorporated association that promotes business marketing services using location data. Every week, we interview management and business personnel from member companies, introduce the latest examples of location data usage, and share notable events around the world, as well as behind-the-scenes stories that can only be heard here.
As we are an organization with many IT-related members, you will hear a lot of foreign words, but in this podcast we will introduce examples of how location data is being used in a way that is as easy to understand as possible, so please feel free to listen.
MC: Kuniyuki Kawashima (Representative Director of LBMA Japan)
Updated every Monday.