MRC Location-Based Advertising Measurement Guideline
Location-Based Advertising Measurement Guidelines (MRC official Japanese version)
* MRC: Media Rating Council (CEO: George W. Ivie) is a non-profit organization that conducts research and evaluation of media. (http://mediaratingcouncil.org/)
Since launching its Japanese branch in October 2019, LBMA Japan has identified the lack of established standards for location information collection, advertising analysis, and reporting across industries for businesses in Japan as an issue and has continued to hold discussions among participating members.
As we continue to have discussions with the MRC, we will create and publicly release the MRC's Location-based Media Guideline (Location-based advertising measurement guidelines) with their consent as an indicator for promoting location-related marketing.
This guideline is extremely detailed, covering everything from basic vocabulary needed to conduct location-related analysis to standard methods for location-related analysis and items that should be included in reporting.
Through these guidelines, LBMA Japan will work to build a system that enables analyses and advertisements using accurate location data to reach more people, and promote the design and development of businesses that utilize location data.
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