Delivered on February 24, 2025

“LocAD+” by Nishinippon Shimbun Media Lab's solution.

Maika Mori

Affiliation and position information is as of the time of distribution

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The Location Data Solutions Catalog is a tool that covers the location data business.

The LBMA Japan website lists a wide range of services offered by member companies.

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We spoke to Nishinippon Shimbun Media Lab's solution, LocAD+. It is an ad delivery service that uses location data to analyze user behavior and movement patterns, and effectively delivers ads to targets who are in a specific area or have visited in the past. It is also attractive that it can be delivered to 70,000 media, including in-feed ad slots on smartphone apps and websites, and Nishinippon Shimbun me, and that there is a small monthly plan of 40,000 yen (as of January 2025). What other benefits does it offer? We asked in detail.

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Utilizing location information to deliver effective ads; attractive low-cost plans that are easy to implement

 

"LocAD+", developed by Nishinippon Shimbun Media Lab, is an advertising delivery service that utilizes location data.

It analyzes user movement patterns based on smartphone GPS data.

By delivering optimal advertising, companies can effectively approach target users.

The biggest feature of LocAD+ is that it targets users who have stayed in a specific area in the past and delivers ads to ad slots on smartphone apps and websites.

For example, if you want to advertise to promote visits to a shopping mall,

you can deliver ads only to nearby residents or people who have visited in the past.

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One of the attractions of LocAD+ is that it can deliver ads to approximately 70,000 media.

This includes apps, in-feed slots on websites, and Nishinippon Shimbun's digital media, "Nishinippon Shimbun me".

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Another attraction is that it can be used at a relatively low cost, even among geotargeting ads.

The minimum fee is 40,000 yen (as of January 2025), making it an easy-to-implement plan for companies that want to try location-based advertising for the first time.

One of these plans is "LocAD+ Visit." It adds a store visit measurement function for companies that want to check the results of their ads in more detail.

It is now possible to measure whether users who saw the ad actually visited the store.

This service is available from 600,000 yen, and allows you to specifically measure the cost-effectiveness of your ads.

For example, if you deliver an ad to 1 million people and 100 of them actually visit the store, you can calculate the "advertising cost per visit."

By analyzing the effectiveness and making the results of advertising more visible, companies can optimize their marketing strategies.

Real estate-related companies are the most common users of LocAD+.

Because it is possible to deliver ads to specific areas, it is considered to be very compatible with promoting the sales of newly built condominiums and apartments, and promoting visits to housing exhibitions.

Driving schools are also one of the industries that actively use Locado Plus.

They also say that they use it for things like event announcements.

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Going forward, we will focus on "improving the accuracy of analysis" to increase customer satisfaction​

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While LocAD+ is centered in Fukuoka, where The Nishimoto Shimbun is based, it is expanding nationwide.

Currently, it has partnerships with 11 newspapers and advertising agencies nationwide, and is being deployed as part of digital initiatives in collaboration with local media.

In addition to print advertising, each local newspaper recommends area marketing using LocAD+, providing the optimal advertising method for each region.

LocAD+ is doing well, with high customer satisfaction, as it can make proposals tailored to customer needs.

It is also said that creative proposals such as the creation of videos and websites have been well received.

In the future, the company plans to focus on "improving the accuracy of analysis" to further enhance its store visit measurement function, create an environment that makes it easy for more companies to use, and

deliver more effective advertising.

It will not just deliver ads, but also clearly measure and improve their effectiveness, which will lead to customer satisfaction.