Delivered on September 29, 2025
Pioneering the Future of Businesses with Location Data by GOGA
Speaker: Hajime Suzuki
GOGA Inc. Sales Department
Affiliation and position information is as of the time of distribution
We introduce the latest updates and initiatives of Goga, a company that develops custom map systems using Google Maps. With a strong track record of implementation in major companies, including restaurants, retailers, and manufacturers, the company offers store search sites, GIS-based store opening plans and sales forecasts, as well as advanced analysis using people flow data and weather data. In recent years, the company has also responded to disaster prevention needs, helping to ensure employee safety and visualize evacuation routes. Going forward, the company will also focus on 3D maps and AI technology, further expanding the potential of maps.
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The Strengths of "GOGA," a Google Maps-Specific Mapping System
Custom-Made Mapping Systems that Solve Corporate Challenges
GOGA specializes in developing mapping systems using Google Maps, and has a proven track record with major companies, particularly in the food and beverage, retail, and manufacturing industries. Their systems go beyond simple map display; they are customizable to meet a company's diverse needs.
- Building Store and Retailer Search Sites: By plotting data on your company's stores and retailers on a map, we create sites that allow users to easily search for them.
- Providing GIS (Geographic Information Systems): We provide GIS that visualizes and analyzes your company's customer and store information on a map. This information is used for store opening planning, sales forecasting, and more.
Meticulous Attention to UI/UX and Data Utilization
GOGA's mapping systems are renowned for their superior UI (user interface) and UX (user experience). CEO Imazeki is particularly particular about the UI, which is not just "good-looking" but also "easy to use." Optimal design and functionality are provided, taking into account the usage scenario for each device, including PCs, smartphones, and tablets.
In addition, combining diverse big data such as people flow data and weather data with maps enables even more advanced analysis and predictions.
- People flow data: When planning new store openings, understanding high-traffic areas and times of day allows for more effective location selection. It can also be used to forecast sales at existing stores.
- Weather data: As a disaster prevention-related GIS, it is useful for understanding the situation in disaster-stricken areas and predicting the amount of supplies needed.
New Needs for Companies to Prepare for Disasters
With the recent increase in climate change and disasters, the need for disaster prevention is increasing among companies. GOGA's map system also contributes to ensuring employee safety and situational awareness.
- Employee location tracking: Displaying employee locations on a map allows for quick confirmation of disaster damage.
- Evacuation route visualization: Visualizing optimal evacuation routes on Google Maps supports employee evacuation.
This demonstrates private companies' proactive involvement in disaster prevention, a field traditionally considered the domain of local governments. GOGA believes that this need will continue to grow as part of the sustainability of corporate management and the creation of a safe and secure work environment for employees.
Summary
GOGA makes the most of Google Maps Platform to provide custom-made map systems that solve corporate business challenges. With a thorough focus on UI/UX and integration with big data such as people flow data and weather data, the company enables multifaceted analysis and forecasting.
Goga also plans to focus on incorporating 3D maps and AI technology in the future. They are developing more advanced features, such as AI-based analysis and reporting of location information plotted on maps, and the use of location data is expected to become increasingly familiar and diverse in the future.