Latest Episode : 2026/7/6 delivery
From flyers to area marketing: Evolia's vision for the evolution of paper, location information, and AI
We will discuss the background behind the company name change from its former name, "Orikomi Service Co., Ltd.," to evolia, and the area marketing expertise cultivated starting with newspaper insert advertising. We will also discuss store analysis combining GPS data, membership information, and resident data, the essence of data utilization revealed through experience analyzing over 8,000 locations, and the role of a "business translator" in the age of generational AI. Even as the paper media market shrinks, how can the value of analog media such as flyers and direct mail be redefined and evolved by combining them with location information and AI? We will hear about evolia's vision of not limiting advertising to just an end point, but using data to guide businesses to their next move.
Speaker：Hiroyuki Takano, Producer, Area Solutions Department, Evolia Co., Ltd.
Season 4: Archived Episodes:
Season 3: Archived Episodes:
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Season 2: Archived Episodes:
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Location Weekly Japan is a podcast run by LBMA Japan (Location Business & Marketing Japan), a general incorporated association that promotes business marketing services using location data. Every week, we interview management and business personnel from member companies, introduce the latest examples of location data usage, and share notable events around the world, as well as behind-the-scenes stories that can only be heard here.
As we are an organization with many IT-related members, you will hear a lot of foreign words, but in this podcast we will introduce examples of how location data is being used in a way that is as easy to understand as possible, so please feel free to listen.
MC: Kuniyuki Kawashima (Representative Director of LBMA Japan)
Updated every Monday.