Latest Episode : 2025/11/17 delivery
The Relationship Between POIs and Generative AI – And Now to Geofenced POIs! by
We spoke with Ogawa of Digital Advantage, operator of the chain store data service "Locesma," about utilizing POI data in the age of generative AI. Locesma is a free chain store search service that crawls data from approximately 10,000 chains and 1.14 million stores daily, manually assigning latitude and longitude coordinates to maintain high quality. In recent years, demand has grown in niche categories such as cram schools, family funerals, and secondhand stores. While touching on the threat of generative AI outputting POIs, Ogawa spoke about the importance of data assets held by Japanese companies. As a new initiative, he explained a new concept: Organizing stores as building polygons (geofences) rather than points, and combining this with foot traffic data and official apps to analyze store visits, optimize promotions in real time, and provide highly accurate input data for AI.
Speaker: Takahisa Ogawa
CEO, Digital Advantage Inc.
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Location Weekly Japan is a podcast run by LBMA Japan (Location Business & Marketing Japan), a general incorporated association that promotes business marketing services using location data. Every week, we interview management and business personnel from member companies, introduce the latest examples of location data usage, and share notable events around the world, as well as behind-the-scenes stories that can only be heard here.
As we are an organization with many IT-related members, you will hear a lot of foreign words, but in this podcast we will introduce examples of how location data is being used in a way that is as easy to understand as possible, so please feel free to listen.
MC: Kuniyuki Kawashima (Representative Director of LBMA Japan)
Updated every Monday.