Published on March 17, 2025
Kimura Tomoyuki
Tokyo Asset Solutions Co., Ltd., Planning and Development Manager and DX Promotion Manager
Potential for location data to be used in real estate planning DX
(Affiliation and position are as of the time of distribution)
Tokyo Asset Solutions Co., Ltd. was founded in 2009.
With a vision of "from people to cities, society, and the future," the company is engaged in a wide range of businesses, including real estate development and management.
The real estate industry is facing challenges such as an aging population and slow digitalization,
but the company is working to utilize data such as location information and introduce AI and cloud technology.
By conducting property surveys using data, the company hopes to change the very nature of real estate planning,
and we spoke to them about the "new real estate planning" they are aiming for beyond that.
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The aging real estate industry is transforming traditional business models with digital transformation
Tokyo Asset Solutions Co., Ltd. was founded in 2009.
As a comprehensive real estate company, we develop a wide range of asset types, including rental apartments, office buildings, hotels, and logistics facilities, with the vision of "from people to cities, society, and the future."
We are also involved in real estate regeneration and property management, renewable energy generation, and overseas business.
While the real estate industry is dominated by large conglomerate real estate companies, Tokyo Asset Solutions has been specializing in adjusting land rights for redevelopment since its founding, accumulating a track record of complex rights adjustments.
In addition to ownership, real estate rights come in various forms, such as leasehold, land leasehold, and condominium ownership, and we play an important role in providing development land to major developers by adjusting these with the rights holders,
making real estate easy to use and maximizing its value.
Our current focus is on promoting digital transformation in the real estate industry. The real estate industry is facing challenges in the background.
60% of employees in the real estate industry are over 50 years old (according to the Ministry of Internal Affairs and Communications' Labor Force Survey), and the industry as a whole is aging.
One of the reasons for this is the industry-specific circumstances in which many years of experience are valued in the real estate industry,
which is also a factor in the delay in the digital transformation of the industry as a whole and the difficulty in digitizing and facilitating access to information.
On the other hand, the market environment has changed significantly due to the decline in the domestic population and soaring construction costs.
As demand decreases and costs rise, traditional business models are no longer able to cope,
In addition, the difficulty in attracting young talent is also a factor in the delay in digital transformation and accelerating the aging of the industry.
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Using location data to realize new real estate planning, aiming to create a market
Tokyo Asset Solutions is working on innovation, believing that using data, including location information, will lead to solving this problem.
In the real estate development process, on-site surveys have played an important role in maximizing the value of a property.
The traditional method is to determine the target and concept by grasping the surrounding environment, building use, and flow of people through physical experience, and comparing it with market data.
However, it is difficult to express the local experience as quantitative data alone, which has been an obstacle to decision-making based on objective evidence.
It is said that these issues can also be solved by using location data.
By analyzing people flow data in urban areas, information such as "where are they coming from," "what kind of people gather," and "what purpose are they visiting," can be quantified, making it possible to design personas with higher accuracy.
This makes it easier to explain the concept of real estate development objectively, and makes it easier to reach consensus among stakeholders.
Real estate development is a field that has a significant impact on the lives and economic activities of many people, as well as on investment returns.
Tokyo Asset Solutions is changing the way real estate planning is done by utilizing location data,
and in the future, by integrating various alternative data using AI into the planning process,
we will visualize facts that were previously invisible through human experience and insight, and realize new real estate planning.
Real estate development is not just about building construction, but leads to the creation of new markets and cities.
We aim to promote real estate planning based on such data and develop more sustainable and valuable cities.
Related keywords:
#real estate planning #DX #urban development