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Research and Consulting

Location-based research and consulting is a service that promotes data-driven decision-making and supports the success of clients. It is an essential process for utilizing vast amounts of data.

Generate "TV metadata"

M Data Co., Ltd.

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株式会社エム・データは、テレビ局(民放キー5局)等と資本提携し、TV番組やTV-CMの放送実績を、テキスト化した「TVメタデータ」を生成しています。 当社データ入力センターで、「いつ」「どこで」「何が」「どのように」「何秒間」放送されたかを記録しております。

TVメタデータは主に

「① 番組データ(番組放送内容)

「② TV-CMデータ(広告出稿内容)

「③ アイテムデータ(番組で紹介された商品情報)

「④ スポットデータ(番組で紹介された店・宿・観光地等の情報)

の4種で構成され、ローデータ提供の他に、ランキングコンテンツや調査・集計・分析等のレポート、分析結果を基にしたコンサルティング、TVデータ解析ツール「TV Rank」の提供等があります。

④のスポットデータは、番組で紹介された店舗、宿泊・商業施設、観光地等の情報を緯度経度付きでデータ化しており、ロケーションデータや地図サービスで活用され、ナビ・地図アプリやモビリティサービスではトレンドスポットコンテンツとして、グルメ・トラベルサイト等ではサービスの利用促進(検索連動広告を絡めたPV向上施策など)でご利用をいただいております。また、人流データと掛け合わせることによりTV露出による店舗・観光地等への来訪効果や推定も可能になります。

③のアイテムデータは、リテールメディアでのコンテンツ利用に加え、Gen AIを活用したPOP自動生成用の素材情報、需要予測、商品価格最適化等、TV露出による突発的な商品需要増の事前検知、フィルタリング情報としてご利用いただけます。

詳しくは弊社ホームページをご覧ください。

URL:https://mdata.tv/

Keywords : television/program/broadcast/report/featured on television/celebrity/talent power/viewing/trend/topic/now in season/hit product/marketing/dashboard/survey/explanatory variable/abnormal value/outlier/EC/content/retail media/retail digital transformation/CM/advertising/sales promotion/POP/POS/purchase/missed sales/master/store visit effect/effect analysis/tourism policy/alternative/provider/leasing/real estate/development/area marketing/generative AI

Recommended industries and business types : distribution, retail, web media, tourism, travel, local government, marketing, MaaS, finance, real estate, advertising, research, broadcast media, entertainment, analysis services

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Advances in sensing technology that measures indoor data such as temperature, humidity, and brightness, the number and location of people, and heart rates, as well as IoT technology that collects and analyzes large amounts of data (big data) in real time, have made it possible to use a variety of data to create spaces.

In recent years, the concept of "digital twin" has been attracting attention, in which various data collected in the real world is reproduced in the digital world as if it were a twin .

In addition to building data, Takenaka Corporation "measures" the number of people, their location, and their movements, to "visualize and analyze" people flow data .

In addition, by combining game AI with accumulated data on actual people flow, know-how gained as research results based on statistics and causal inference analysis, we can perform "simulations" of people flow in advance as if people were behaving naturally. This allows us to evaluate people's movements such as congestion and congestion, identify spatial issues, and propose improvements .

Keywords : People flow/Visualization and analysis/Digital twin/Simulation/Game AI/BIM/Building OS/Facility optimization/Increasing customer numbers/Relieving congestion/Labor saving/Urban development

Recommended industries and business types : Manufacturing/wholesale and retail/real estate/medical and welfare/education/multi-services

Blog Watcher offers "Digital Tourism Statistics" and "OD Watcher," which specializes in urban development, as services that are useful for regional revitalization and promoting EBPM.

<Digital Tourism Statistics>

Digital tourism statistics are reliable and timely statistical data aimed at sustainable tourism management. GPS data is used to measure the number of domestic residents visiting local areas. We support data-based tourism management, from understanding the number of tourists to considering policies and measuring effectiveness.

There is a "domestic version" which is data on domestic residents and a "visiting Japan version" which is data on inbound tourists.

The data from the digital tourism statistics is also linked to the analysis dashboard "Odekake Watcher" for those who want to freely operate with a wide range of analytical axes. "Odekake Watcher" has been introduced in a total of 37 prefectures. (As of August 2024) There is also an "Odekake Summary" for those who want to quickly see only the information they want to know.

Please visit our website for further information.

<OD Watcher>

This is a people flow dashboard for construction consultants specializing in urban development. It helps you discover local issues with simple mouse operations and supports higher quality proposals. It is also possible to sell and provide the disaggregated OD data that is the source data for the dashboard.

Please visit our website for further information.

CITY INSIGHT Consulting Service 2

"CITY INSIGHT Consulting Service" is a regional revitalization support solution that utilizes various people flow data. In addition to SNS analysis data using patented technology, we utilize various data such as app GPS data, vehicle driving data, cashless payment data, etc. Based on this data, we make flexible and effective proposals through report creation and dashboard development.

Even if you are unsure about how to use data, please feel free to consult us about issues such as tourism, urban development, and disaster prevention.

Keywords : people flow data / SNS analysis data / consulting

Recommended industries and business types : Government agencies and local governments / Public transportation (railways, buses, airplanes, etc.)

/ Mobility / Accommodation and tourism / Developers and general contractors / Retail and commercial facilities

/ Advertising / Consulting

株式会社ナイトレイ・CITY INSIGHTコンサルティングサービス
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The "CITY INSIGHT People Flow Simple Report" service was launched in August 2024 in response to customer needs for a more convenient way to analyze people flow data in cities.

We offer a wide variety of data , including app GPS data (Japanese people/foreign visitors to Japan) and SNS analysis data (Japanese people/foreign visitors to Japan) .

It can be used for a variety of purposes, such as understanding the current situation in tourism promotion and event planning, selecting effective targets/areas, and even verifying the effectiveness of PR and events after they are implemented.

Even if you are unsure about how to use data, please feel free to consult us about issues such as tourism, urban development, and disaster prevention.

Keywords : people flow data / SNS analysis data / consulting

Recommended industries and business types : Government agencies and local governments / Public transportation (railways, buses, airplanes, etc.)

/ Mobility / Accommodation and tourism / Developers and general contractors / Retail and commercial facilities

/ Advertising / Consulting

CITY INSIGHT Copilot

Nightray Co., Ltd.

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"CITY INSIGHT Copilot" is a conversational AI service that combines generative AI technology with people flow data from across Japan (people's movements, stays, trends by gender and age, and trends by place of residence) .

Utilizing the know-how of collecting, analyzing, and visualizing people flow data that Nightley has developed through its CITY INSIGHT business, we can use mobile spatial statistics population data and SNS analysis data to grasp the current situation of people flow in a specific area, extract trends, provide suggestions, and propose action plans in a dialogue brainstorming format (supported data will be expanded gradually) .

By introducing CITY INSIGHT Copilot, we can make the difficult and complicated task of collecting and analyzing people flow data that business people involved in the local economy, both in the public and private sectors, face easier and less labor-intensive, and support businesses so that they can focus on solving business and local issues and achieving results.

Keywords : people flow data / mobile spatial statistics / MobaSora / SNS / consulting survey / current situation assessment / effect measurement / generative AI / LLM / analysis tools / web services / urban development / tourism / inbound / foreign visitors to Japan / disaster prevention / mitigation

Recommended industries and business types : Government agencies and local governments / Public transportation (railways, buses, airplanes, etc.)

/ Mobility / Accommodation and tourism / Developers and general contractors / Retail and commercial facilities

/ Advertising / Consulting

株式会社ナイトレイ・CITY INSIGHT人流動態簡易レポート
株式会社ナイトレイ・CITY INSIGHT Copilot

Riverisle Co., Ltd. is a company that provides the "missing piece" by working with clients on business consulting, new business development, and development management, focusing on web services and location data services. This solution is a consulting tool that provides real-time consulting and allows for faster business decisions.

Keywords : People flow, business planning, cost reduction, new business

Recommended industries and business types : Large companies, ventures, distribution, manufacturing

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Location information concierge service

  • What solution do you recommend?

  • Which solution is best for your business?

  • I want to consult with you once.

Please feel free to contact us and the LBMA Japan Secretariat will be happy to assist you.

ありがとうございました!LBMA Japan事務局よりご連絡させて頂きます。
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