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People Flow Solutions

People flow solutions that utilize location data are technologies and services that use location information collected from smartphones, GPS devices, etc. to understand, analyze, and optimize people movement patterns in specific areas or facilities. Using location data as a foundation enables more detailed, real-time people flow analysis, and is used in a variety of fields.

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Advances in sensing technology that measures indoor data such as temperature, humidity, and brightness, the number and location of people, and heart rates, as well as IoT technology that collects and analyzes large amounts of data (big data) in real time, have made it possible to use a variety of data to create spaces.

In recent years, the concept of "digital twin" has been attracting attention, in which various data collected in the real world is reproduced in the digital world as if it were a twin .

In addition to building data, Takenaka Corporation "measures" the number of people, their location, and their movements, to "visualize and analyze" people flow data .

In addition, by combining game AI with accumulated data on actual people flow, know-how gained as research results based on statistics and causal inference analysis, we can perform "simulations" of people flow in advance as if people were behaving naturally. This allows us to evaluate people's movements such as congestion and congestion, identify spatial issues, and propose improvements .

Keywords : People flow / Visualization and analysis / Digital twin / Simulation / Game AI / BIM / Building OS / Facility optimization / Attracting more customers / Reducing congestion / Labor saving / Urban development

Recommended industries and business types : Manufacturing, wholesale and retail, real estate, medical and welfare, education, and comprehensive services.

Blog Watcher offers "Digital Tourism Statistics" and "OD Watcher," which specializes in urban development, as services that are useful for regional revitalization and promoting EBPM.

<Digital Tourism Statistics>

Digital tourism statistics are reliable and timely statistical data aimed at sustainable tourism management. GPS data is used to measure the number of domestic residents visiting local areas. We support data-based tourism management, from understanding the number of tourists to considering policies and measuring effectiveness.

There is a "domestic version" which is data on domestic residents and a "visiting Japan version" which is data on inbound tourists.

The data from the digital tourism statistics is also linked to the analysis dashboard "Odekake Watcher" for those who want to freely operate with a wide range of analytical axes. "Odekake Watcher" has been introduced in a total of 37 prefectures. (As of August 2024) There is also an "Odekake Summary" for those who want to quickly see only the information they want to know.

Please visit our website for further information.

<OD Watcher>

This is a people flow dashboard for construction consultants specializing in urban development. It helps you discover local issues with simple mouse operations and supports higher quality proposals. It is also possible to sell and provide the disaggregated OD data that is the source data for the dashboard.

Please visit our website for further information.

"Profile Passport SDK"

Blog Watcher Inc.

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Blog Watcher offers the "Profile Passport SDK", a service that allows you to acquire and utilize location data detected by GPS etc. by incorporating it into your own company's app. It can be used for real-time push notifications and human flow analysis based on various information such as the user's current location and attribute information .

<In the retail business industry> Attract customers with location-based push notifications

<Local governments> It is being used for analyzing the behavior of app users, etc.

Please visit our website for further information.

Keywords : Push notification / People flow analysis / Location data acquisition

Recommended industries and business types : Store business industry/local government, etc.

GX2

Blogwatcher, which is participating in LBMA Japan's "Location GX Project, " is providing "Profile Passport SDK GX (PP SDK GX) ."

By incorporating "PP SDK GX" into your company's apps, you can provide incentives (such as coupons) to encourage users to walk, bike, or use public transportation.

Keywords : GX/transportation method determination/push notification

Recommended industry : Store business industry

CITY INSIGHT Consulting Service 2

"CITY INSIGHT Consulting Service" is a regional revitalization support solution that utilizes various people flow data. In addition to SNS analysis data using patented technology, we utilize various data such as app GPS data, vehicle driving data, cashless payment data, etc. Based on this data, we make flexible and effective proposals through report creation and dashboard development.

Even if you are unsure about how to use data, please feel free to consult us about issues such as tourism, urban development, and disaster prevention.

Keywords : people flow data / SNS analysis data / consulting

Recommended industries and business types : Government agencies and local governments / Public transportation (railways, buses, airplanes, etc.)

/ Mobility / Accommodation and tourism / Developers and general contractors / Retail and commercial facilities

/ Advertising / Consulting

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The "CITY INSIGHT People Flow Simple Report" service began offering in August 2024 in response to customer needs for a more convenient way to analyze people flow data in cities.

We offer a wide variety of data , including app GPS data (Japanese people/foreign visitors to Japan) and SNS analysis data (Japanese people/foreign visitors to Japan) .

It can be used for a variety of purposes, such as understanding the current situation in tourism promotion and event planning, selecting effective targets/areas, and even verifying the effectiveness of PR and events after they are implemented.

Even if you are unsure about how to use data, please feel free to consult us about issues such as tourism, urban development, and disaster prevention.

Keywords : people flow data / SNS analysis data / consulting

Recommended industries and business types : Government agencies and local governments / Public transportation (railways, buses, airplanes, etc.)

/ Mobility / Accommodation and tourism / Developers and general contractors / Retail and commercial facilities

/ Advertising / Consulting

Pedestrian Dead Reckoning (PDR) is a technology that uses acceleration and angular velocity sensors in devices carried by pedestrians to detect their movements and estimate their location.

These sensors are installed in most smartphones, and by simply installing a measurement app, it is possible to measure a person's relative walking trajectory regardless of location.

We provide PDR technology as a library to make it easy to incorporate it into various products .

We can support a variety of platforms, so please feel free to contact us.

Keywords : pedestrian / location measurement / people flow / behavior analysis

Recommended industries and business types : Factories / Warehouses / Medical and welfare / Public facilities / Tourism

MarketPlanner series

Pasco Co., Ltd.

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MarketPlanner series is GIS software that supports trade area analysis. Cloud-based MarketPlanner utilizes real-time human flow data to quickly grasp changes in trade areas. Improve the accuracy of store opening plans and marketing strategies. On the other hand, MarketPlanner Desktop allows advanced analysis even in an offline environment and supports simulations using detailed data. By combining both products, more strategic area marketing becomes possible.

Keywords: Store promotion DX/Store opening strategy design/Store sales forecast

Recommended industry/business type: Retail/Distribution/Food and beverage/service industry/Consulting/research company

Azira's solution

Macagua Co., Ltd.

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Azira's solutions can be broadly divided into two types:

1) Operational intelligence used for people flow analysis

2) Marketing intelligence used for advertising campaigns, etc.

【Features】

・Each unique user ID has location information and a timestamp, and it is possible to add estimated residence information and estimated work location information.

・Since the raw sample before expanded estimation is provided, users can make arbitrary corrections.

・Have human flow data for approximately 200 countries around the world

・MAU (monthly active users) is approximately 1 billion worldwide and approximately 50 million in Japan.

・Person flow data is available from 2019 onwards.

・Data is in TSV format and can be used with analysis tools and GIS tools

・Services include solutions for people flow data, location-based advertising, visit measurement, and customer information expansion.

Keywords :Inbound traveler flow data / Behavioral analysis of visitors to Japan / Domestic traveler movement information / Outbound traveler analysis / Cross-country and regional travel analysis / Tour analysis / Targeted advertising delivery based on past and current location information / Visit measurement / Store visit measurement / Advertising solutions for inbound travelers

 

Recommended industries and business types : Commercial real estate / Supermarket / Convenience store / Shopping mall / Multi-store chain store (restaurants, clothing, retail, etc.) / Automobile / Tourism / Government/Consulting company/Construction industry/Financial industry (Can also be used for alternative data, etc.)

マカグア・Azira社のソリューション
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Location information concierge service

  • What solution do you recommend?

  • Which solution is best for your business?

  • I want to consult with you once.

Please feel free to contact us and the LBMA Japan Secretariat will be happy to assist you.

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