Location Business & Marketing EXPO 2025
"Monetization of Location Data and Location AI/GX"
May 20th and 21st, 2025 @Tokyo Metropolitan Industrial Trade Center Hamamatsucho Hall 2F
How can the business solutions, technologies, and hardware of visitors and the location data solutions of exhibitors create new business models? We will hold an EXPO centered on monetization .
Participation is free (pre-registration required online), so please come along.
Visitor Registration Form
Event Outline
Name: Location Business & Marketing EXPO 2025
Organizer: LBMA Japan
Sponsored by:
cooperation:
Date and time: Tuesday, May 20, 2025, 13:30-17:00 - Wednesday, May 21, 2025, 10:00-17:00
Event format: Real event *On-demand streaming at a later date
Venue: Tokyo Metropolitan Industrial Trade Center (Hamamatsucho)
How to participate: Register online
Expected number of visitors: 1,000+ (Anyone can attend)
Event contents: Keynote speech, seminar on the latest location information cases with more than 25 participants , 26 exhibition booths
*The conference will be streamed online from May 25th.
Exhibitor List
Platinum Sponsor
Standard Sponsor
Exhibitors
Ministry of Land, Infrastructure, Transport and Tourism
Ministry of Land, Infrastructure, Transport and Tourism
Exhibitors
Ministry of Land, Infrastructure, Transport and Tourism
Ministry of Internal Affairs and Communications
Personal Information Protection Committee
Japan Tourism Promotion Association
Conference Speakers
(Updated regularly)
Kuniyuki Kawashima
LBMA Japan
Representative Director
Fumiyoshi Ichikawa
Executive Officer, Marketing Department Manager and Senior Consultant, Giken Shoji International
Conference Timetable
(Updated regularly)
May 20th (Tuesday)
13:30~14:00
14:00~14:30
14:30~14:50
14:50~15:10
15:10~15:40
15:40~16:00
16:00~16:20
16:20~16:40
12:50~13:10
Wednesday, May 21
13:40~14:10
12:30~12:50
Trade area analysis and area marketing using people flow data has now become standard practice for companies engaged in B2C business, such as multi-store chains (retail, food and beverage, service), consumer goods manufacturers, and commercial facilities.
Data that can only be obtained through foot traffic, such as the attributes of visitors to a store or area, the day of the week, time of day, and the trends of competing stores, is used in store strategies.
However, the insights that can be gained from location information alone are limited. To give meaning to location information and make more optimal decisions, it is important to combine it with various other data.
In this presentation, we will clearly explain how to use people flow data and other data to conduct trade area analysis and area marketing for companies, with a demonstration of GIS (geographic information system) and examples of how to use it.
Venue: Tokyo Metropolitan Industrial Trade Center Hamamatsucho Hall
[address]
1-7-1 Kaigan, Minato-ku, Tokyo 105-7501 Tokyo Port City Takeshiba
