Delivered on October 13, 2025
26 companies exhibiting! CEATEC 2025 Pre-Exhibition Special "Utilizing Location Information Data for ALL"
This marks the sixth consecutive year that LBMA Japan (Location Business & Marketing Association) will be exhibiting at CEATEC. We will be exhibiting at Makuhari Messe for four days, from Tuesday, October 14th to Friday, October 17th, 2025. We will be sharing highlights of the largest exhibit yet, with 26 companies, as well as key points from each conference. Please stop by the LBMA Japan booth (Hall 6, Partners Park)!
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[Exhibition Concept] Location Data Utilization 4.0
This year's exhibition concept for the LBMA Japan booth is "Location Data Utilization 4.0." This suggests that location data has progressed beyond simple "visualization of people flow" to a stage where it is being utilized across a variety of industries and business types, and across the entire social infrastructure.
Going a step further from last year's theme of "social implementation," the exhibition emphasizes the application of location data to a wide variety of business models. Joining the exhibit are businesses utilizing not only people flow data but also mobility and transportation data for cars, motorcycles, and other vehicles, demonstrating the significant expansion of the scope of application of location data.
[26 Co-Exhibitors]
Privacy Tech Inc.
Blog Watcher Inc.
Hino Computer Systems Co., Ltd.
Unerry Inc.
Geotechnologies Inc.
Zenrin Datacom Inc.
Data Insight Inc.
Giken Shoji International Co., Ltd.
Mapbox Japan LLC.
Acompany Inc.
Kawasaki Heavy Industries, Ltd.
Nexty Electronics Inc.
Multisoup Inc.
Kokusai Kogyo Co., Ltd.
Yazaki Corporation
ESRI Japan Inc.
Zenrin Co., Ltd.
IoTBank Inc.
SoftBank Corp.
Mapple Inc.
Macagua Inc.
Sato Corporation
MetCom Inc.
Takenaka Corporation
Hatsukaze Inc.
CAD Center Inc.
(In no particular order)
[Chaos Map 2025: Embodying the Latest Trends]
Location Chaos Map 2025: https://www.lbmajapan.com/locationchaosmap2
Exhibitions at CEATEC will provide an opportunity to experience the latest industry trends outlined in the "Location Data Utilization Chaos Map 2025," announced just before the event, as concrete solutions.
The five key trends identified by the Chaos Map Committee are as follows:
1. Industry-government-academia collaboration evolves, accelerating social implementation
2. Aggregation of real-time location information
3. 3D measurement and visualization technologies reach practical levels
4. Evolution of privacy-enhancing technologies (PETs)
5. On-site implementation of data analysis and further segmentation of categories
In particular, advances in data analysis using AI (generative AI) are realizing a world where analysis is possible even without super data scientists, and this will be one of the highlights of this exhibition.
[Featured Conferences During the Event]
LBMA Japan will host the following three major conferences during the event.
1. Wednesday, October 15: All-Day Conference
Presented by the Ministry of Land, Infrastructure, Transport and Tourism, LBMA Japan, and 10 member companies on the stage in the exhibition hall. The latest insights will be shared on a wide range of topics, including "Using People Flow Data to Solve Regional Issues" and "Measures and Examples for Breaking Through the Barriers to AI Adoption."
2. October 16th (Thursday): Location Information: Five Speakers Discuss the Industry's Evolution and Opportunities
Five female speakers will take to the T-Stage in Partners Park. From their different perspectives—data provider, analyst, and user—they will discuss the industry's current realities and future potential. This session is also noteworthy for its promotion of diversity.
3. October 17th (Friday): PAI (Positive Action Initiative)
Six speakers from the public and private sectors, including the Ministry of the Environment, JTB, Rakuten Group, and Mercari, will take to the stage in Convention Hall A. They will discuss "Value-Adding Decarbonization" as the next step in the "Location GX Project" launched last year. This session will be of great social value, aiming to realize the economic rationality that makes decarbonization a viable business.
Summary
The LBMA Japan booth at CEATEC 2025 will be the largest joint exhibit to date, embodying the "4.0 era" of location data utilization. The diverse solutions presented by 26 companies and the multifaceted three-day conference will be a great opportunity for businesspeople to learn about the latest technology trends and gain concrete ideas for creating new businesses.
Come and see for yourself the specific initiatives being taken on important themes such as the evolution of social infrastructure based on location data, its integration with AI, and decarbonization.
The LBMA Japan booth will be located in Partners Park in Hall 6.
The conference content and an archive will be made available on the LBMA Japan website at a later date.