Mapple's Vision for Tourism DX: Visualizing Regional Charms Through Paper and Digital Technology
 

This time, we welcomed Mr. Shinoda from Mapple,Inc as our guest and asked him about the initiatives of the company's newly established Regional Co-creation Headquarters. Leveraging the publishing and editing know-how that they have cultivated over many years, such as with Mapple Magazine and Kotorippu, they are developing tourism DX, digital tourism passports, and regional promotions for local governments and DMOs. We will introduce Mapple's efforts to visualize the charm of a region and create more visitors and people with connections to the area, including information dissemination that combines print and digital media, continuous fan building using LINE, a case study in Koto Ward, and collaborations with travel agencies and influencer companies.​

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Speaker：Hiroyuki Shinoda, Director and Head of Regional Co-creation Division, Mapple, Inc.

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