Latest Episode : 2026/8/24 delivery
The Current State of the Location-Based Marketing Business After 15 Years: AI, Retail Media, and Global Market Changes
Asif Khan, founder and co-chair of the Location Based Marketing Association (LBMA), returns after approximately four years. He will reflect on the evolution of the location-based business over more than 15 years, starting from the free Wi-Fi advertising business that was the origin of LBMA's founding. Furthermore, he will provide a broad overview of the latest trends, including AI-powered location data analysis, store opening predictions, advertising linked to inventory data, the rapidly growing retail media, privacy regulations in North America, and the use of location data in online sports betting. He will discuss the future development of LBMA, which is expanding into North America, Europe, and Asia, and the next possibilities for the location-based business.
Speaker：Asif Khan, Founder and Co-President, Location Based Marketing Association (LBMA)
Season 4: Archived Episodes:
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Location Weekly Japan is a podcast run by LBMA Japan (Location Business & Marketing Japan), a general incorporated association that promotes business marketing services using location data. Every week, we interview management and business personnel from member companies, introduce the latest examples of location data usage, and share notable events around the world, as well as behind-the-scenes stories that can only be heard here.
As we are an organization with many IT-related members, you will hear a lot of foreign words, but in this podcast we will introduce examples of how location data is being used in a way that is as easy to understand as possible, so please feel free to listen.
MC: Kuniyuki Kawashima (Representative Director of LBMA Japan)
Updated every Monday.