Latest Episode : 2026/8/31 delivery
How Human Flow Data Will Transform the Future of Urban Development: Towards "Analysis Accessible to Everyone"
We welcomed Mr. Hidetaka Hida of GEOTRA Co., Ltd. to discuss the latest trends in the utilization of human flow data. GEOTRA, a joint venture between Mitsui & Co. and KDDI, promotes advanced analysis combining location data and AI, and its application to urban development and planning. In this episode, we will broadly explain the evolution of AI-based analysis and report creation, simulation technology, the latest projects with local governments and developers, and even the possibilities of "synthetic data" that takes personal information into consideration. We will hear about GEOTRA's vision of creating a world where human flow data can be used not only by experts but by everyone, and how the location information business will evolve in the next two years. This content is recommended for those interested in location data, AI, and smart cities.
Speaker：Hidetaka Hida, Product Manager (PdM), GEOTRA Co., Ltd.
Season 4: Archived Episodes:
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Location Weekly Japan is a podcast run by LBMA Japan (Location Business & Marketing Japan), a general incorporated association that promotes business marketing services using location data. Every week, we interview management and business personnel from member companies, introduce the latest examples of location data usage, and share notable events around the world, as well as behind-the-scenes stories that can only be heard here.
As we are an organization with many IT-related members, you will hear a lot of foreign words, but in this podcast we will introduce examples of how location data is being used in a way that is as easy to understand as possible, so please feel free to listen.
MC: Kuniyuki Kawashima (Representative Director of LBMA Japan)
Updated every Monday.