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Published on April 22, 2023

Hidetoshi Uchiyama, CEO of unerry Co., Ltd.
(Affiliation and title are as of the time of publication)

Unerry Co., Ltd. was listed on the Tokyo Stock Exchange Growth Market on July 28, 2022.
As the first company handling location information data to be listed on the Tokyo Stock Exchange, we look back on the turbulent few months, including the various difficulties and the impact it has had on society.
He also spoke passionately about the world that unerry sees in the future!

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《LBMA Japan member's first "listing"...looking back on the turbulent few months》

Unerry was the first member of LBMA Japan to be listed on the Tokyo Stock Exchange.
Uchiyama says that the listing led to increased credibility and recognition of its public nature. Many of unerry's customers are in the retail, restaurant, real estate, and local government industries, and he says that the best thing about listing is that it has strengthened its credibility in these areas.

As the first member of LBMA Japan, he expressed his hope that other companies like unerry will go public in the future.

One of the challenges of going public is explaining things to shareholders.

As people flow data has become more familiar due to the COVID-19 pandemic, many people know the term, but many have difficulty imagining how to use it,

so he struggled to explain it to shareholders and investors. He said that there are various hurdles to overcome by going public, such as making the business content easy to understand for individual shareholders who are fans of unerry, and getting institutional investors to understand the potential of the business.

Most of the questions from investors are about the significance of people flow data and its impact on business. He said that it is particularly difficult to explain how people flow is useful and how it leads to business benefits.

This challenge is common to the entire industry, but the location information industry has achieved an average growth rate of 60%. He says that he is now trying to provide explanations that support that growth.

== ... Since the effect of store visits can be seen correctly, the more the economy worsens, the more ROI (return on investment) is required, and the need for advertising is increasing. However, when it is difficult to attract customers, such as during the COVID-19 pandemic, the second pillar "analysis" and the third pillar "system solutions" grow, so it is said that this is the secret to the "annual growth rate of over 60%" that is strong in recessions and strong when the market grows.

= ... As a result, unerry's emphasis on privacy has been recognized in the market, and it has been recognized as a safe and reliable service. This has led to an increase in data usage.

Such efforts have become an important way for companies to build trust as consumers become more interested in privacy protection. In addition, Uchiyama says that as legal regulations advance, having an appropriate data acquisition and usage policy is also essential for a company's sustainable growth.

= ... They are considering actively expanding into the US, Canada, Southeast Asia and East Asia markets, as well as Japan. Overseas expansion is an attractive opportunity for many companies, but it is not easy to succeed. In particular, it is necessary to understand the differences in culture and business environments in different regions and markets and develop appropriate strategies. However, it is said that there is certainly great potential in leveraging the strengths of unerry's horizontal layer of people flow data to expand use cases in the real world globally.

In particular, the Southeast Asian and East Asian markets have an environment in which unerry's services can be easily applied, and in this region, where digitalization will continue to progress, we believe that services utilizing unerry's location information and people flow data will be in demand.

On the other hand, the North American market may be a highly competitive market, but it is impressive that they are taking advantage of their patented technologies and services and fighting with their own strengths. We are increasingly looking forward to unerry's efforts in overseas expansion in the future.

As for Uchiyama's personal goal, he would like to take on the challenge of a second founding while incorporating new members and new values as unerry grows rapidly. He also spoke of his determination to realize Unerry's slogan, "Unerry Everywhere," and establish a position as a part of social infrastructure not only in Japan but globally.

Related keywords:

#retailmedia #opt-inpolicy #marketingDX #beacon #peopleflowdata

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