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April 1, 2024Published by Chuuken Suzuki, Executive Vice President and COO of GEOTRA, Inc.

Mitsui & Co. x KDDI launches "Urban Development" using location data

Founded in May 2022, Geotra combines Mitsui's business understanding with KDDI's data technology to utilize people flow data and visualize detailed information that would not have been known in the original design, providing "Analytics & Solutions" that support more accurate urban development. In addition to achieving detailed analysis, Geotra supports customer experience from upstream to downstream by deploying the results of the analysis in the solutions and businesses of Mitsui and KDDI. Geotra shared specific examples and discussed schemes for solving various social issues through data business, with location information data at the core.

Founded in 2022, GEOTRA Inc. was launched as a joint venture between Mitsui & Co., Ltd. and KDDI. The company utilizes the knowledge and technology of KDDI and Mitsui & Co., Ltd. to recreate the flow of people in towns and contribute to town development.

The initial goal was to capture data on the movements of people in the city. With permission from KDDI, GEOTRA developed technology to track and analyze the movements of each individual using GPS and smartphone information. This can provide insights into what places are attractive to people.

The company's services are primarily used by companies and organizations involved in town development, such as developers, construction companies, and local governments. There is also demand in a variety of other fields, including transportation and event planning.

In the context of urban planning, they provide important information for the design of new towns and the placement of facilities, but these services are only predictive and the goal is to provide solutions with real outcomes.

GEOTRA Inc. contributes to the creation of more vibrant towns through data analysis and future predictions. To do this, it is essential to use KDDI data to visualize the current and future movements of people.

GEOTRA Inc. is a company that specializes in collecting and analyzing data on people's movements and behavioral patterns in cities. The company is developing technology that uses location information and smartphone data to track the movements and behavior of individual people and use that data to recreate the flow of people in a city. Through this technology, developers and local governments can obtain information that is useful for, for example, designing new city blocks and planning transportation infrastructure.

GEOTRA is also used in the field of disaster prevention. When a disaster occurs, it can grasp evacuation routes and people's evacuation behavior in real time, and can be used to formulate effective evacuation plans. Such solutions are highly valued by local governments and disaster prevention organizations.

GEOTRA is also focusing on expanding overseas. Overseas, it provides solutions tailored to the characteristics and needs of each region, contributing to resolving local issues. In particular, in emerging countries, where urban growth and infrastructure development are on the rise, GEOTRA's technology and services are attracting attention.

GEOTRA's vision is to contribute to the development and safety of cities by utilizing city information and data on people's movements. The company is always striving for a better future by providing solutions tailored to the needs of its customers.

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