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Location Business & Marketing EXPO 2024
"Monetization and Social Implementation of Location Data"
May 21st and 22nd, 2024 @Tokyo Metropolitan Industrial Trade Center Hamamatsucho Hall 2F
Simultaneous location talent fair
How can the business solutions, technologies, and hardware of visitors and the location data solutions of exhibitors create new business models? We will hold an EXPO centered on monetization .
Participation is free (pre-registration required online), so please come along.
Event Outline
Name: Location Business & Marketing EXPO 2024
Organizer: LBMA Japan
Cooperation: Smart City Social Implementation Consortium
Date and time: Tuesday, May 21, 2024, 10:00-17:00 - Wednesday, May 22, 2024, 10:00-17:00
Event format: Real event *On-demand streaming at a later date
Venue: Tokyo Metropolitan Industrial Trade Center (Hamamatsucho)
How to participate: Register online
Expected number of visitors: 1,000+ (Anyone can attend)
Event contents: Keynote speech, seminar on the latest location information cases with more than 25 participants , 16 exhibition booths
*The conference will be streamed online from May 25th.
Conference Speakers
*There will also be a business card exchange session after the presentation.


Digital public goods expand the GovTech market
Haruyuki Seki
Georepublic Japan LLC
Representative Director/CEO


New National Movement "Deco-katsu" - Public-private collaboration to promote behavioral change among consumers and citizens
Yukihiro Nakamura
Ministry of the Environment
Deco Activity Support Team


Promoting data solutions and the future of location tech through collaboration with partners
Takahiro Yamamoto
KDDI Corporation, Corporate Strategy Headquarters, Data Management Department, General Manager


Specific use cases for people flow data analysis
- Latest trends in trade area analysis/tourism analysis -
Fumiaki Ichikawa
Executive Officer of Giken Shoji International Co., Ltd.


GISTA and GISCOVERY - Utilization and development of location information and GIS in the construction industry -
Gen Iseda
Takenaka Corporation
Advanced Design Department, Design Headquarters
Environmental Design Consulting Group
Group Leader


Ministry of Land, Infrastructure, Transport and Tourism's efforts regarding people flow
Masae Takebayashi
Ministry of Land, Infrastructure, Transport and Tourism
Deputy Director, Information Utilization Promotion Division, Director General for Policy Coordination


Examples of using people flow x maps x research: Introducing the city walking index and store charts
Kazunori Akimoto
Geotechnologies Inc.
Executive Officer, General Manager of GT Direct Sales Division and General Manager of GP Marketing Sales Division, Doctor of Engineering


Initiatives for GeoIoT/GeoAI in the GIS Society
Gen
Chairman of the Geographic Information Systems Society (GIS Society) Professor, Keio University


Opening remarks
L-GX guidelines announced
Kuniyuki Kawashima
LBMA Japan
Representative Director


Coming Soon
Shoichiro Tsuruta
General Manager of LCA Division, Sustainable Management Organization


"Japan Tourism Promotion Digital Platform" is a tourism digital transformation project promoted by the Japan Tourism Association.
Junko Morioka
Japan Tourism Association
Head of the Tourism Information Department, Research and Development Division


Latest case study with a major developer! The latest trend in measuring store visits using location-based advertising
Iku Shinmura
CEO of Blogwatcher Inc.


Next-generation location-based services: Co-creation of Kawasaki Heavy Industries and Mapxus technology "Mapxus Driven by Kawasaki"
Hideki Ashikari
Kawasaki Heavy Industries, Ltd.
President's Direct Project Headquarters
PNT Promotion Department
Deputy Director


A media strategy that "moves hearts" through a data ecosystem - TV commercials and digital ads that track store visits and purchases -
Takanobu Fuefuki
Unerry Co., Ltd.
Retail Media Business Development Department Retail Media Planner


Accelerating decision-making: Digital transformation for stores, commercial facilities, and urban planning using people flow data
Kei Imai
Agoop Inc.
Business Promotion Headquarters Sales Planning Department


Next-generation location-based services: Co-creation of Kawasaki Heavy Industries and Mapxus technology "Mapxus Driven by Kawasaki"
Ocean Wung
Mapus Technology Japan
Representative Director
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