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Location Business & Marketing EXPO 2025
"Monetization of Location Data and Location AI/GX"
May 20th and 21st, 2025 @Tokyo Metropolitan Industrial Trade Center Hamamatsucho Hall 2F
How can the business solutions, technologies, and hardware of visitors and the location data solutions of exhibitors create new business models? We will hold an EXPO centered on monetization .
Participation is free (pre-registration required online), so please come along.
Visitor Registration Form
Event Outline
Name: Location Business & Marketing EXPO 2025
Organizer: LBMA Japan
Sponsored by:
cooperation:
Date and time: Tuesday, May 20, 2025, 13:30-17:00 - Wednesday, May 21, 2025, 10:00-17:00
Event format: Real event *On-demand streaming at a later date
Venue: Tokyo Metropolitan Industrial Trade Center (Hamamatsucho)
How to participate: Register online
Expected number of visitors: 1,000+ (Anyone can attend)
Event contents: Keynote speech, seminar on the latest location information cases with more than 25 participants , 26 exhibition booths
*The conference will be streamed online from May 25th.
Exhibitor List
Platinum Sponsor
Standard Sponsor
Exhibitors
University of Tsukuba Urban Environmental Behavior Laboratory
University of Tokyo Graduate School of Medicine
Yokohama City University, School of International Liberal Studies
Faculty of Environment and Information Studies, Keio University
Ministry of the Environment
Conference Speakers
(Updated regularly)
Kuniyuki Kawashima
LBMA Japan
Representative Director
Fumiyoshi Ichikawa
Executive Officer, Marketing Department Manager and Senior Consultant, Giken Shoji International
Shoyo Sugiyama
Blog Watcher
MX Division Manager
Makoto Miyahara
Executive Officer and Head of Geosolutions Sales Division, Geotechnologies
University of Tokyo Graduate School
Daisuke Hasegawa
The University of Tokyo, Graduate School of Engineering, Center for Real Estate Innovation Research (CREI)
Specially Appointed Lecturer
Ministry of Internal Affairs and Communications
Kodama Goto
Akiyuki Kumamoto
Deputy Director, Telecommunications Business Department, Ministry of Internal Affairs and Communications
Zenrin Datacom
Business Headquarters DX Promotion Office
Dedicated Director
Daisuke Yamashita
Privacy Tech
Representative Director
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Yukihiro Nakamura
Ministry of the Environment
Deco Activity Support Team
Kobayashi Shuji
Japan Advertisers Association Digital Marketing Research Institute
Secretary/
Nikkei Inc. Platform Promotion Office Marketing & Growth Group
Manager
小林貴樹
Personal Information Protection Commission Secretariat
Assistant Director, Personal Information Protection System Office
Osamu Sugawara
ESRI Japan Platform Product and Content Division Manager
Koichi Suwa
Shota Okamura
President and CEO of B-Cap
Deputy Director of the Geospatial Information Division, Ministry of Land, Infrastructure, Transport and Tourism
Ryutaro Hira
Director of Business Planning and Promotion Department, Product Technology Division, SoftBank
山本武志
Kotaro Kawashima
Kawasaki Heavy Industries, Ltd. President's Project Headquarters, Project Management Department, Sales Section
マカグア
代表取締役CEO
Miyoshi View
Hino Computer System Solutions Promotion Department
TBD
MyDataJapan
常務理事
桑田幹久
unerry
セールスチーム
東京大学大学院
鎌田真光
東京大学大学院
医学系研究科
健康教育・社会学分野
准教授
筑波大学
横浜市立大学
慶應義塾大学
雨宮護
筑波大学
筑波大学 システム情報系
准教授
有馬貴之
横浜市立大学
国際教養学部 都市学系
准教授
厳網林
慶應義塾大学
環境情報学部
教授
Conference Timetable
(Updated regularly)
May 20th (Tuesday)
Wednesday, May 21
13:30~14:00
10:20~10:40
The Ministry of Internal Affairs and Communications has revised the "Smartphone Privacy Initiative," which stipulates the measures that smartphone application providers and other related businesses should take regarding the appropriate handling of user information on smartphones, and has formulated the "Smartphone Privacy and Security Initiative (SPSI)" (November 2024), which newly includes measures related to dark patterns, profiling, security, etc., in light of amendments to domestic regulations and overseas regulatory trends. We will report on ensuring privacy on smartphones, focusing on the overview of the initiative.
LBMA Japan (Location Business & Marketing Association Japan) is a company that develops business, service, and marketing using location data.
In this session, we will introduce the activities of LBMA Japan and various location information business models that continue to expand.
We will also introduce our latest efforts towards GX (Green Transformation).
14:00~14:30
10:40~11:00
Blogwatcher, which holds one of the largest amounts of location information data in Japan, will talk about the management methods and use cases that have expanded its geotargeting advertising business.
The Japan Advertisers Association Digital Marketing Institute was established on April 1, 1999 as a study group within the Digital Media Committee of the Japan Advertisers Association (currently the Japan Advertisers Association). It has two distinctive features.
First, you can get the latest information that is useful for your work. Timely themes are always covered in the various seminars held for members every month and the twice-yearly forums. In addition, by actively participating in the research and investigation activities of each committee, you can come into contact with even more up-to-date information. In the fast-changing world of the Internet, many members are able to efficiently catch up on exclusive information available only to members and use it in their work.
-In this session, we will introduce the benefits of participating in DMI and the most recent implementation themes, and hope that it will be useful for those involved in digital marketing to gain new insights and discoveries.
14:30~14:50
11:00~11:30
Details in preparation
Details in preparation
14:50~15:10
11:30~11:50
In addition to labor shortages, the establishment of remote and hybrid work has made improving the working environment an important theme for companies. In this context, an increasing number of companies are beginning to use indoor location information to improve work efficiency and analyze office spaces.
In this seminar, Becap, which has achieved business efficiency improvements in a wide range of locations including offices, hospitals and factories, will introduce its cutting-edge approach to improving the workplace by combining AI and location information, along with the knowledge it has gained from its past practices.
In business, "use of location information" helps stakeholders share what is happening, when and where, and makes decisions with a deeper understanding and at the right time. I believe this is because location information has become the "language" of everyone in business. In order to utilize such location information and maximize the performance of the entire organization, "location intelligence" from a geographical perspective is essential.
This session will introduce ArcGIS, an enterprise GIS provided by Esri, a US company that has been a world leader in geography-based information technology, and will also provide a wide range of information on the value that location intelligence can bring to business strategies, including area marketing, supply chains, risk management, and advanced location information analysis.
15:10~15:40
11:50~12:30
Lunch break
The Personal Information Protection Act is a law that sets out common rules applicable to all businesses regarding the handling of personal information.
As the digital society advances, the use of personal information and other data is expanding. In this article, we will introduce some points to keep in mind regarding the basic provisions of the Personal Information Protection Act, as well as aspects related to the utilization of location information.
15:40~16:00
12:30~12:50
In preparation
In preparation
16:00~16:20
12:50~13:10
In preparation
In preparation
16:20~16:40
13:10~13:40
Towards achieving carbon neutrality by 2050 and reducing emissions by 2030, a new national movement called "Deco-katsu" is being launched to strongly encourage behavioral and lifestyle changes among citizens and consumers.
We will introduce the latest information on projects undertaken through public-private collaboration with the aim of implementing actions that contribute to decarbonization in various areas of life.
13:40~14:10
Trade area analysis and area marketing using people flow data has now become standard practice for companies engaged in B2C business, such as multi-store chains (retail, food and beverage, service), consumer goods manufacturers, and commercial facilities.
Data that can only be obtained through foot traffic, such as the attributes of visitors to a store or area, the day of the week, time of day, and the trends of competing stores, is used in store strategies.
However, the insights that can be gained from location information alone are limited. To give meaning to location information and make more optimal decisions, it is important to combine it with various other data.
In this presentation, we will clearly explain how to use people flow data and other data to conduct trade area analysis and area marketing for companies, with a demonstration of GIS (geographic information system) and examples of how to use it.
14:10~14:30
In preparation
14:30~14:50
In preparation
14:50~15:20
Based on the Basic Plan for Promoting the Use of Geospatial Information (4th Term), which was decided by the Cabinet in March 2022, the Ministry of Land, Infrastructure, Transport and Tourism is working on various measures to realize a society that makes advanced use of geospatial information (G-spatial society).
This seminar will focus on "National Land Digital Information," a GIS open data that has been in development for 50 years, and "People Flow Data," which is essential data for understanding and analyzing regional issues. We will introduce the details of the MLIT's efforts, the background to their implementation, examples of their use by local governments and private companies, and the direction of policies being considered for the future.
- The current status of the development of digital national land information, future development policies, and examples of utilization - Past efforts to support the utilization of people flow data, future policies, and examples of utilization - Recent trends in geospatial information, and changes in the surrounding environment
15:20~15:40
In preparation
15:40~16:00
16:00~16:20
16:20~16:40
Venue: Tokyo Metropolitan Industrial Trade Center Hamamatsucho Hall
[address]
1-7-1 Kaigan, Minato-ku, Tokyo 105-7501 Tokyo Port City Takeshiba
